SponsorHoundStatistics · data through Nov 8, 2026
Podcast sponsorship statistics, November 2026.
In the 90 days to Nov 8, 2026, 14,200 brands sponsored 8,967 podcasts and 619 newsletters that we track. Most advertisers are small: 81% sponsored just one show, while 184 brands were on 20 or more. The biggest were Quince, BetterHelp and Kalshi.
Most brands sponsor one show
Share of the 14,200 advertisers by how many podcasts and newsletters each sponsored in the last 90 days.
The 20 biggest podcast advertisers
Podcasts and newsletters each brand sponsored in the last 90 days. See all 649 brands, brands new this month and newsletter sponsors.
What sponsors sell
Advertisers by product category, taken from each brand's own website. Brands whose category is unclear are left out.
Sponsors by niche
Brands advertising in each niche, with the number of its shows that had a sponsor.
How often sponsors come back
In 75% of sponsorships the brand came back for more than one episode or issue (76% on podcasts, 44% on newsletters), and 64% ran three times or more. When a brand came back, the median time from its first to its latest ad on that show was 109 days. Our data starts on Apr 17, 2026, so the longest runs are undercounted. More in typical deal terms.
Month by month
- 5,269May
- 5,523Jun
- 5,945Jul
- 7,872Aug
- 9,150Sep
- 9,058Oct
- 6,355May
- 6,490Jun
- 6,434Jul
- 6,681Aug
- 7,138Sep
- 6,840Oct
We keep adding podcasts and newsletters to the catalog, so part of the growth here is wider coverage rather than more advertising.
About these numbers
Counted from public podcast and newsletter RSS feeds, leaving out affiliate links, house ads and cross-promotions. They show who advertised publicly, not what anyone paid. See how our data works.
To cite: SponsorHound, Podcast sponsorship statistics, data through Nov 8, 2026, https://sponsorhound.com/podcast-sponsorship-statistics/.
Questions, answered.
How many brands sponsor podcasts?
14,200 brands ran a public ad read or sponsor credit on 9,586 podcasts and newsletters in the 90 days to Nov 8, 2026.
Which companies advertise on the most podcasts?
In the 90 days to Nov 8, 2026: Quince (446 shows), BetterHelp (320 shows), Kalshi (299 shows), Shopify (248 shows) and Gametime (233 shows).
How long do podcast sponsorships last?
In 75% of sponsorships the brand came back for more than one episode or issue (76% on podcasts, 44% on newsletters), and 64% ran three times or more. When a brand came back, the median time from its first to its latest ad on that show was 109 days.
What do podcast sponsors sell?
The most common sponsor categories were food & beverage (345 brands), events (344 brands), education (305 brands) and outdoor (304 brands).