Guides · data through Nov 8, 2026

Get your show sponsored.

Short, practical guides for podcasters and newsletter writers, grounded in the 14,200 brands we saw advertising on 9,586 shows in the last 90 days.

How to find sponsors

Start from brands already advertising on shows like yours, check how recently and how widely they buy, and find the contact they publish.

What to put in a pitch

Proof the brand already buys ads like yours, your audience in one line, one specific offer and one clear ask.

Typical deal terms

CPM or flat fee, format, flight length, exclusivity, tracking, make-goods, payment and disclosure, with data on how long brands stay.

Sponsors by niche

See the most active brands in 26 niches, from personal finance to true crime, updated weekly: browse sponsors by niche.