Sponsors by niche · data through Nov 8, 2026

Brands sponsoring running, endurance and strength podcasts right now.

In the 90 days to Nov 8, 2026, 341 brands ran ads on 162 running, endurance and strength shows we track (161 podcasts and 1 newsletter), about 2.8 sponsors per show. The top is close: TrainingPeaks on 8 shows, Wahoo on 7 and Eight Sleep on 6.

341brands advertising in the last 90 days
162running, endurance and strength shows with a sponsor
2.8sponsors per show, on average
38brands new to the niche in the last 30 days

The 10 most active running, endurance and strength sponsors

Running, endurance and strength shows each brand sponsored in the 90 days to Nov 8, 2026, with its count across every podcast and newsletter we track underneath.

  1. TrainingPeaks on 10 shows in all · last ad 8
  2. Wahoo fitness equipment on 8 shows in all · last ad 7
  3. Eight Sleep on 30 shows in all · last ad 6
  4. Mount to Coast apparel on 5 shows in all · last ad 5
  5. NordVPN VPN on 104 shows in all · last ad 5
  6. Shokz on 9 shows in all · last ad 5
  7. Tifosi Optics jewelry on 6 shows in all · last ad 4
  8. Orca on 5 shows in all · last ad 4
  9. Quince apparel on 446 shows in all · last ad 4
  10. Janji apparel on 4 shows in all · last ad 4

Want to pitch them? In SponsorHound you see each brand's ad reads on shows like yours, the partnership email or form it publishes, and a drafted pitch you send from your own email. Try it free for 7 days.

What stands out

TrainingPeaks and Wahoo advertise mostly on running, endurance and strength shows, while Quince also runs on 446 shows across other topics. By product, the most common sponsors are supplements (43), fitness equipment (31) and apparel (26) brands. In 84% of sponsorships here the brand came back for more than one episode or issue, more often than across all shows (75%). 38 brands (11%) showed up in the niche for the first time in the last 30 days.

What kinds of brands buy here

Brands advertising in the niche, by the product category we take from each brand's own website.

  • Supplements43
  • Fitness equipment31
  • Apparel26
  • Food & beverage14
  • Outdoor10
  • Jewelry7

Do sponsors come back?

Share of sponsorships where the brand came back for more than one episode or issue.

  • Running, endurance and strength shows84%
  • All shows75%

Questions, answered.

Which brands sponsor running, endurance and strength podcasts?

In the 90 days to Nov 8, 2026, the brands on the most running, endurance and strength podcasts and newsletters were TrainingPeaks (8 shows), Wahoo (7 shows), Eight Sleep (6 shows), Mount to Coast (5 shows), NordVPN (5 shows).

How many brands advertise on running, endurance and strength podcasts?

341 brands ran at least one ad read on 162 running, endurance and strength shows in the last 90 days, and 120 of them were heard or seen in the last week of data.

How do I contact these sponsors?

SponsorHound shows the partnership email or contact form each brand publishes on its own site (or who to ask when it has neither) and drafts a pitch that cites the ads it already runs. Start a 7-day free trial to see them.

How is this list made?

From public podcast and newsletter RSS feeds: we find sponsor reads and credits, match them to brands, and count the shows each brand sponsored in this niche in the last 90 days. The list is rebuilt every week. See how our data works; brands can ask to be left out (opt-out and removal).

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