SponsorHound

Sponsors by niche · data through Nov 8, 2026

Brands sponsoring hockey podcasts right now.

In the 90 days to Nov 8, 2026, 191 brands ran ads on 102 hockey shows we track (102 podcasts), about 5.5 sponsors per show. The top is close: Kalshi on 39 shows, Gametime on 35 and Indeed on 31.

191brands advertising in the last 90 days
102hockey shows with a sponsor
5.5sponsors per show, on average
25brands new to the niche in the last 30 days

The 10 most active hockey sponsors

Hockey shows each brand sponsored in the 90 days to Nov 8, 2026, with its count across every podcast and newsletter we track underneath.

  1. Kalshi sportsbook on 299 shows in all · last ad 39
  2. Gametime on 233 shows in all · last ad 35
  3. Indeed hiring on 168 shows in all · last ad 31
  4. Odoo on 216 shows in all · last ad 31
  5. Butcher Box food & beverage on 130 shows in all · last ad 31
  6. FanDuel sportsbook on 222 shows in all · last ad 30
  7. Bauer retail on 30 shows in all · last ad 30
  8. Navy Federal banking on 29 shows in all · last ad 28
  9. Aura VPN on 149 shows in all · last ad 28
  10. Talkiatry online therapy on 73 shows in all · last ad 28

Want to pitch them? In SponsorHound you see each brand's ad reads on shows like yours, the partnership email or form it publishes, and a drafted pitch you send from your own email. Try it free for 7 days.

What stands out

Bauer and Navy Federal advertise mostly on hockey shows, while Kalshi also runs on 299 shows across other topics. By product, the most common sponsors are sportsbook (12), auto (8) and apparel (7) brands. In 95% of sponsorships here the brand came back for more than one episode or issue, more often than across all shows (75%). 25 brands (13%) showed up in the niche for the first time in the last 30 days.

What kinds of brands buy here

Brands advertising in the niche, by the product category we take from each brand's own website.

  • Sportsbook12
  • Auto8
  • Apparel7
  • Food & beverage7
  • Outdoor7
  • Alcohol6

Do sponsors come back?

Share of sponsorships where the brand came back for more than one episode or issue.

  • Hockey shows95%
  • All shows75%

Questions, answered.

Which brands sponsor hockey podcasts?

In the 90 days to Nov 8, 2026, the brands on the most hockey podcasts and newsletters were Kalshi (39 shows), Gametime (35 shows), Indeed (31 shows), Odoo (31 shows), Butcher Box (31 shows).

How many brands advertise on hockey podcasts?

191 brands ran at least one ad read on 102 hockey shows in the last 90 days, and 85 of them were heard or seen in the last week of data.

How do I contact these sponsors?

SponsorHound shows the partnership email or contact form each brand publishes on its own site (or who to ask when it has neither) and drafts a pitch that cites the ads it already runs. Start a 7-day free trial to see them.

How is this list made?

From public podcast and newsletter RSS feeds: we find sponsor reads and credits, match them to brands, and count the shows each brand sponsored in this niche in the last 90 days. The list is rebuilt every week. See how our data works; brands can ask to be left out (opt-out and removal).

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