SponsorHound

Sponsors by niche · data through Nov 8, 2026

Brands sponsoring basketball podcasts right now.

In the 90 days to Nov 8, 2026, 148 brands ran ads on 124 basketball shows we track (121 podcasts and 3 newsletters), about 4.9 sponsors per show. The top is close: Kalshi on 51 shows, Gametime on 44 and FanDuel on 42.

148brands advertising in the last 90 days
124basketball shows with a sponsor
4.9sponsors per show, on average
15brands new to the niche in the last 30 days

The 10 most active basketball sponsors

Basketball shows each brand sponsored in the 90 days to Nov 8, 2026, with its count across every podcast and newsletter we track underneath.

  1. Kalshi sportsbook on 299 shows in all · last ad 51
  2. Gametime on 233 shows in all · last ad 44
  3. FanDuel sportsbook on 222 shows in all · last ad 42
  4. Odoo on 216 shows in all · last ad 39
  5. Square business software on 216 shows in all · last ad 37
  6. Indeed hiring on 168 shows in all · last ad 33
  7. BetterHelp online therapy on 320 shows in all · last ad 33
  8. Cozy Earth on 160 shows in all · last ad 32
  9. Wayfair on 125 shows in all · last ad 31
  10. Quo on 147 shows in all · last ad 29

Want to pitch them? In SponsorHound you see each brand's ad reads on shows like yours, the partnership email or form it publishes, and a drafted pitch you send from your own email. Try it free for 7 days.

What stands out

None of the top ten is a basketball specialist: each also buys widely elsewhere, BetterHelp on 320 shows in all. By product, the most common sponsors are sportsbook (10), food & beverage (8) and tax (7) brands. In 93% of sponsorships here the brand came back for more than one episode or issue, more often than across all shows (75%). 15 brands (10%) showed up in the niche for the first time in the last 30 days.

What kinds of brands buy here

Brands advertising in the niche, by the product category we take from each brand's own website.

  • Sportsbook10
  • Food & beverage8
  • Tax7
  • Supplements6
  • Apparel5
  • Alcohol4

Do sponsors come back?

Share of sponsorships where the brand came back for more than one episode or issue.

  • Basketball shows93%
  • All shows75%

Questions, answered.

Which brands sponsor basketball podcasts?

In the 90 days to Nov 8, 2026, the brands on the most basketball podcasts and newsletters were Kalshi (51 shows), Gametime (44 shows), FanDuel (42 shows), Odoo (39 shows), Square (37 shows).

How many brands advertise on basketball podcasts?

148 brands ran at least one ad read on 124 basketball shows in the last 90 days, and 55 of them were heard or seen in the last week of data.

How do I contact these sponsors?

SponsorHound shows the partnership email or contact form each brand publishes on its own site (or who to ask when it has neither) and drafts a pitch that cites the ads it already runs. Start a 7-day free trial to see them.

How is this list made?

From public podcast and newsletter RSS feeds: we find sponsor reads and credits, match them to brands, and count the shows each brand sponsored in this niche in the last 90 days. The list is rebuilt every week. See how our data works; brands can ask to be left out (opt-out and removal).

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