SponsorHoundNewsletters · data through Nov 8, 2026
Brands that sponsor newsletters, November 2026.
In the 90 days to Nov 8, 2026, 1,367 brands paid for a mention in 619 newsletters we follow on Substack, beehiiv, Ghost and similar platforms. Here is who buys the most, what they sell, which topics they pick and how often they come back.
Who sponsors newsletters most
Newsletters each brand sponsored in the last 90 days. Only brands we know by their own website, on two or more newsletters.
What they sell
Newsletter advertisers by product category.
Which newsletters get sponsors
Sponsored newsletters by topic. Many newsletters cover no single topic and aren't counted here.
Do sponsors come back?
Newsletter sponsors come back less often than podcast sponsors: 44% of newsletter sponsorships ran in more than one issue, against 76% on podcasts. Make the first issue count, and send the sponsor its results.
A long tail of small advertisers
Most newsletter advertisers are small. 89% sponsored just one newsletter, and the 10 biggest buyers made up only 8% of all newsletter sponsorships. 39% of them also sponsored a podcast. See also podcast sponsorship statistics, brands that sponsor podcasts and new sponsors this month. To land one, read how to find sponsors and what to put in a pitch.
Counted from public newsletter RSS feeds, leaving out affiliate links, house ads and cross-promotions. See how our data works.
Questions, answered.
Which brands sponsor newsletters?
The most active in the 90 days to Nov 8, 2026: HubSpot Media (23 newsletters), Wispr Flow (22 newsletters), Particle (12 newsletters), Roku (12 newsletters) and Attio (12 newsletters).
How many brands sponsor newsletters?
1,367 brands sponsored 619 newsletters in the 90 days to Nov 8, 2026.
Do newsletter sponsors come back?
Newsletter sponsors come back less often than podcast sponsors: 44% of newsletter sponsorships ran in more than one issue, against 76% on podcasts. Make the first issue count, and send the sponsor its results.
What topics of newsletter get sponsors?
By the number of sponsored newsletters: tech and software (87), news and politics (54), business (52), personal finance (52) and health and fitness (29).