196 brands placed their first podcast or newsletter ad in our data between Oct 9 and Nov 8, 2026. Brands that have just started are still testing which shows work, which makes them some of the easiest sponsors to pitch. Below are the 57 already on 2 or more shows.
196brands placed their first ad in the last 30 days
Which brands started sponsoring podcasts recently?
Between Oct 9, 2026 and Nov 8, 2026, the new advertisers on the most shows were Benchmade (13 shows), Namecheap (10 shows), Curiosity Stream (8 shows), Base44 (8 shows) and Simplify (7 shows).
Why pitch a brand that just started sponsoring?
It is still testing, so it is looking for shows that fit and its budget is not yet committed. A brand that already ran on several shows in its first weeks has shown it is ready to buy more.
Is this the first time these brands ever advertised?
It is the first ad we have seen from them since our data starts on Apr 17, 2026. Some may have advertised before on shows we don't track.
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