SponsorHound

Sponsors by niche · data through Nov 8, 2026

Brands sponsoring true crime podcasts right now.

In the 90 days to Nov 8, 2026, 466 brands ran ads on 270 true crime shows we track (268 podcasts and 2 newsletters), about 4.5 sponsors per show. Quince leads clearly, on 65 shows, ahead of BetterHelp on 27.

466brands advertising in the last 90 days
270true crime shows with a sponsor
4.5sponsors per show, on average
50brands new to the niche in the last 30 days

The 10 most active true crime sponsors

True crime shows each brand sponsored in the 90 days to Nov 8, 2026, with its count across every podcast and newsletter we track underneath.

  1. Quince apparel on 446 shows in all · last ad 65
  2. BetterHelp online therapy on 320 shows in all · last ad 27
  3. Jones Road Beauty skincare on 95 shows in all · last ad 23
  4. Zocdoc telehealth on 115 shows in all · last ad 22
  5. Shopify e-commerce on 248 shows in all · last ad 18
  6. Zenni jewelry on 62 shows in all · last ad 18
  7. Mint Mobile wireless on 98 shows in all · last ad 17
  8. Primal Queen supplements on 46 shows in all · last ad 17
  9. Boll & Branch mattress on 84 shows in all · last ad 15
  10. Nutrafol on 79 shows in all · last ad 14

Want to pitch them? In SponsorHound you see each brand's ad reads on shows like yours, the partnership email or form it publishes, and a drafted pitch you send from your own email. Try it free for 7 days.

What stands out

None of the top ten is a true crime specialist: each also buys widely elsewhere, Quince on 446 shows in all. By product, the most common sponsors are supplements (26), apparel (25) and food & beverage (24) brands. In 79% of sponsorships here the brand came back for more than one episode or issue, about as often as across all shows (75%). 50 brands (11%) showed up in the niche for the first time in the last 30 days.

What kinds of brands buy here

Brands advertising in the niche, by the product category we take from each brand's own website.

  • Supplements26
  • Apparel25
  • Food & beverage24
  • Telehealth16
  • Home goods15
  • Mattress13

Do sponsors come back?

Share of sponsorships where the brand came back for more than one episode or issue.

  • True crime shows79%
  • All shows75%

Questions, answered.

Which brands sponsor true crime podcasts?

In the 90 days to Nov 8, 2026, the brands on the most true crime podcasts and newsletters were Quince (65 shows), BetterHelp (27 shows), Jones Road Beauty (23 shows), Zocdoc (22 shows), Shopify (18 shows).

How many brands advertise on true crime podcasts?

466 brands ran at least one ad read on 270 true crime shows in the last 90 days, and 167 of them were heard or seen in the last week of data.

How do I contact these sponsors?

SponsorHound shows the partnership email or contact form each brand publishes on its own site (or who to ask when it has neither) and drafts a pitch that cites the ads it already runs. Start a 7-day free trial to see them.

How is this list made?

From public podcast and newsletter RSS feeds: we find sponsor reads and credits, match them to brands, and count the shows each brand sponsored in this niche in the last 90 days. The list is rebuilt every week. See how our data works; brands can ask to be left out (opt-out and removal).

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